DESIGN LEADER · BRAND & MARKETING DESIGN · 9+ YEARS
Creative Direction& Design ThatMove Brands Forward.
I'm Vijay Rajput—a multidisciplinary designer and design leader with 9+ years of experience building brand identities, campaigns and scalable creative systems. I combine visual craft, strategic thinking and team leadership to create work that connects with audiences and supports business growth.
9+ Years
Experience
M.Des
Chandigarh University
3x-4x
META ADS ROAS
5-7%
AVG. THUMBNAIL CTR
30-40%
SOCIAL MEDIA GROWTH
01 · Education
Education & Continuous Learning
A foundation in design thinking, visual communication and emerging AI workflows—continuously applied to real brand and business challenges.
Master in Design & Critical Thinking
Chandigarh University
Developed a strong foundation in design research, visual communication, storytelling and critical thinking—skills that continue to shape how I approach brands, campaigns and creative leadership.
AI-Powered Product Design
Professional Certification
Training in AI-assisted product thinking, prompt-led workflows, rapid visual exploration and human–AI collaboration.
Design measured by business outcomes
02 · Selected Work
Designs That Perform
03 · About
Creative Craft. Strategic Thinking. Collaborative Leadership.
My Approach
I believe strong design should be distinctive, relevant and purposeful. I build visual systems that strengthen brands, improve communication and perform consistently across customer touchpoints.
How I Lead
At Venus Remedies, I guide creative execution across brand, marketing, e-commerce and communication projects. My approach combines clear direction, hands-on design involvement and constructive feedback that helps teams produce stronger work.
Design Foundation
My Master of Design education strengthened my understanding of visual communication, storytelling and critical thinking—helping me move beyond execution and make more considered creative decisions.
AI-Enabled Workflow
I integrate generative AI into research, ideation, visual exploration and production workflows to accelerate output while maintaining creative judgment and brand consistency.
04 · Experience
From Craft to Creative Leadership
Oct 2025 — Present · Current
Deputy Manager — Design
Venus Remedies Limited
- Lead brand and marketing design across digital, e-commerce, retail and corporate communication.
- Helped establish the visual identity and creative direction for RESET, the company's consumer wellness venture.
- Develop scalable visual systems across campaigns, packaging and marketplace touchpoints.
- Collaborate with marketing, product and leadership teams to translate business requirements into effective creative communication.
Aug 2020 — Oct 2025
Sr. Visual Designer
PrepLadder by Unacademy, Chandigarh
- Created performance-marketing campaigns for Meta and Google, with selected campaigns delivering up to 6–8x ROAS.
- Developed a scalable YouTube thumbnail design system that contributed to a consistent 5-7% average CTR.
- Delivered 500+ creative assets in the last 6 months across social media, marketing campaigns and product communication.
- Contributed to brand, product and marketing design for a leading medical-education platform.
2016 — 2020
Graphic Designer → Senior Designer
Agencies & Studios, Chandigarh
- Built foundational experience across branding, print, packaging and digital campaigns for clients across industries.
- Progressed from execution-focused design to taking ownership of client-facing creative direction.
05 · Expertise
Skills & Tools
Creative Leadership
Design Expertise
Design Tools
AI & Emerging Workflows
06 · Let's Connect
Looking for a Design Leader Who Still Loves the Craft?
I'm open to senior design and creative leadership opportunities where brand thinking, visual craft and team collaboration come together. If that sounds relevant to your team, let's connect.